Approximately half of all flooring stores in Omaha fail in the first five years. To get the most from your flooring retailer, they need to be around before, during, and after the sale. Look for a flooring store that has been in Omaha for a while. Whether you're interested in carpet, hardwood, luxury vinyl, tile, laminate, or even an area rug, Roomvo will allow you to see whatever product you want in whatever room you want it in with just a few simple clicks. The label's name was inspired partially by the A-side single of Polecat's 1994 -ismist Recordings release 2500 Ft of Our Love, 'Saddle Creek.Roomvo and its cutting-edge technology help to eliminate the guesswork commonly associated with purchasing new flooring. On June 8, 2007, the label opened their own music venue named Slowdown (after the group Slowdown Virginia), located in downtown Omaha, Nebraska. The DVD features extensive interviews with the Saddle Creek bands, archival footage, and rare live performances. In 2005, Spend an Evening with Saddle Creek, a documentary detailing the first ten years of the record label's history, was released. Other non-Nebraskan artists followed, including Los Angeles's Rilo Kiley, Eric Bachmann (formerly leader of Archers of Loaf and Crooked Fingers from North Carolina), Georgie James ( Washington D.C.), Two Gallants ( San Francisco), and most recently Tokyo Police Club ( Toronto). The label opened arms to their first bands not based in Omaha in 2001 with releases by Now It's Overhead and Sorry About Dresden. A 'sister label', of sorts, to Saddle Creek is Team Love, started by Conor Oberst in 2004. The eclectic sounds of Saddle Creek's disparate member bands is somewhat explained by their history a number of the original members of the label attended grade school together. This is increasingly inaccurate, though, with the rise of more electronic sounds such as those favored by The Faint and Broken Spindles. Saddle Creek Records continues to be the flagship label of a style of music called 'The Omaha Sound', characterized by a slight country twang. Distribution is handled by Redeye Distribution. Saddle Creek first appeared in print on a show flyer, offering to 'Spend an evening with Saddle Creek' (later to be the title of the label's DVD.) Saddle Creek became an incorporated entity as a result of a class project on entrepreneurship.

Collectively, they were known unofficially as the 'Creekers'. The label is named after Saddle Creek Road, a major street that cuts through Midtown Omaha, and the beginnings of a scene whose members included Justin's brother Conor Oberst (then a solo artist, currently of Bright Eyes, Conor Oberst and the Mystic Valley Band, Desaparecidos, and Monsters of Folk), Tim Kasher (then of Slowdown Virginia, currently of Cursive and The Good Life), and others. Mogis soon turned over his role in the company to Robb Nansel. Started as a college class project on entrepreneurship, the label was founded by Mike Mogis and Justin Oberst in 1993 (as Lumberjack Records). Saddle Creek Records is an American record label based in Omaha, Nebraska. For the shopping center, see Shops of Saddle Creek.

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